Choosing Books is getting tougher than choosing wine! Apple’s not helping!

Despite Apple iBookstore’s new Breakout Books, our “Book Choosing” process continues to reflect our Wine selection process – which label do I like best?! Despite all of the developments in the publishing business, we are still relying on “the shelf” to attract buyers for our books. With self-published authors now driving so many titles into the same funnel as large publishers and celebrity authors, how is a reader to truly find the most likely products to resonate with? Surely there’s room for some exploration of a more meaningful shopping decision process. With so many self-published ebooks being given away for free or close to free, our price categorization of wine model is lost! We know we can use the $7 wine for the In-Laws dinner while saving the $50 bottle for the important date. When all the books are $1.99 we have even less criteria to use!
Any ideas?


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